Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis.
That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see and respond to any tweet in real time.
In fact, according to Twitter, 9 out of 10 users have had a conversation with, or about, small and medium-sized businesses. That’s not all, 60 percent of users who follow small businesses on Twitter have purchased something because of Twitter.
According to Visually:
74 percent of people who follow small and medium sized businesses (SMBs) follow to get updates on future products.
47 percent of people who follow brands are more likely to visit the company’s website.
84 percent of people who follow and interact with SMEs mention an SMB to share a positive experience
85 percent of users feels more connected to an SMB after following them