Do you find self-promotion embarrassing? Does it feel like you're bragging?
Not all business people are comfortable telling others how fantastic their product or service is. Here are 7 methods you can use to market yourself and your business without bragging.
1. Writing articles - Putting your expertise in writing and sharing it with publications your audience reads is a powerful -- and very professional -- way to let more people know about your unique talents. Submit your articles to both print publications and web sites that serve your niche and watch your visibility grow.
2. Public speaking - Appearing as a speaker allows you to broadcast your expertise with three different audiences -- the people who attend your talk, the people who are invited by the sponsoring organization but can't attend, and the people you tell about it before and after. If standing in front of a room makes you too nervous, serve on a panel of experts instead. You'll get to sit behind a table and speak from notes.
3. Media interviews - Being interviewed by magazines, newspapers, or on radio and television can spread the word quickly about your capabilities. Landing interviews is not that hard to do if you remember to start small. Begin by approaching easy targets like association newsletters, neighborhood newspapers, and local cable programs or talk radio.